Digital marketing has emerged as a specialism over the last decade with its origins rooted in direct marketing. The increase in the number of personal devices and their use means brand marketers have many more ways of communicating directly and interactively with their target consumers or customers. It’s no surprise that branding concepts should be applied to digital media and technology to develop brands through interactions with consumers on their digital devices.
Digital branding definition:
“Digital channels and assets are used to communicate a brand’s positioning (or purpose) as part of multichannel brand communication”.
Through the use of directional and creative advertising GeorgiaLocalSearch has the experience and focus to utilize multichannel communications to effectively communicate your brand to the ideal digital market.
Contact us today to discuss this leading-edge technology and how it can help your business get started!