It used to be enough to focus your ad spend on lead generation and sales, but not anymore. My clients who see the greatest success are those who focus a large amount of their ad spend on Brand Awareness.
It’s not to say creating new leads isn’t important, because it is. But, you must also nurture your audience, not simply sell to them. You need to become top of mind, and you don’t do this by forcing one sales messages after another on them. It takes time to build their trust and become the “go-to” expert they need.
If you only focus on lead generation, you’ll continue to see your ad spend rise while your conversions go down.
Georgia Local Search can help you with a focused targeted digital advertising program. Let’s grab a coffee or tea and discuss your local brand awareness. Contact 404-797-3300 Ken Adams
