Search Engine Marketing

SEM or Search Engine Marketing ensures that your business is found during an Internet search when prospects search by category or keywords. GeorgiaLocalSearch works with the major search engines by establishing a monthly advertising budget.  This number can ebb and flow as needed to ensure we are dedicating enough money to generate the number of prospects your business needs online, as long as we both agree on the strategy and mutual baseline for success. This budget is dedicated to Pay-Per-Click (PPC) Management and is not a “pay-per-lead” service. You are not paying for “leads” with GeorgiaLocalSearch, you are paying for a highly-targeting campaign online that gets us in front of potential customers.  This action allows more exposure to your website and in-turn generates new business and sales. The projected costs in a campaign changes based on the competitors in the area, the campaign performance metrics, etc. If another competitor in your area starts advertising online with a budget that is 4x yours and they bid the cost higher than you because they have the budget to do so, they will raise the cost of advertising online in your area. This is not a cost that GeorgiaLocalSearch develops, but we manage your marketing budget utilizing our proprietary technology and knowledge in the space to run our campaign as efficiently as possible.  This management includes:

  • A dedicated PPC manager
  • It allows us to track leads back to a keyword level and identify the highest performing keywords – reducing wasted ad spend
  • Managing ads that run on Google
  • Manage pay-per-click budget
  • Provide monthly reports showing the effectiveness of your Pay-Per-Click (PPC) Management, helping you realize your ROI.

Contact us today to discuss this leading-edge technology and how it can help your business get started!