Attention Business Owners…

This year, mobile will surpass TV / Cable ad spending by more than $6 billion, according to eMarketer’s latest ad spending forecast. By 2020, the mobile channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.

According to our estimates, mobile will account for $76.17 billion of US media ad spending in 2018. That’s more than TV / Cable ($69.87 billion)—and it’s significantly more than print ($18.74 billion), and radio ($14.41 billion). By the end of 2022, mobile ad spending is expected to more than double that of TV / Cable. The channel will make up $141.36 billion of US media ad spending, while TV / Cable will account for $68.13 billion. Part of that is driven, of course, by digital video growth coming from platforms like YouTube and Facebook.

Let GeorgiaLocalSearch help your company stay on the “leading edge” of brand management. Contact us at 404-797-3300 today to schedule an appointment.

Attention Business Owners…

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