Category: New Trends

Articles related to new and emerging trends in digital marketing.

Radical Idea – Focus on the invisible ROI

Posted on by GMCwebLeave a Comment on Radical Idea – Focus on the invisible ROI

It used to be enough to focus your ad spend on lead generation and sales, but not anymore. My clients who see the greatest success are those who focus a large amount of their ad spend on Brand Awareness.

It’s not to say creating new leads isn’t important, because it is. But, you must also nurture your audience, not simply sell to them. You need to become top of mind, and you don’t do this by forcing one sales messages after another on them. It takes time to build their trust and become the “go-to” expert they need.

If you only focus on lead generation, you’ll continue to see your ad spend rise while your conversions go down.

Georgia Local Search can help you with a focused targeted digital advertising program. Let’s grab a coffee or tea and discuss your local brand awareness. Contact 404-797-3300 Ken Adams

How Companies use geolocation data to target you

Posted on by GMCwebLeave a Comment on How Companies use geolocation data to target you

According to a recent article in the Boston Globe, Geotargeted mobile marketing is one of the fastest growing forms of advertising — and one of the most controversial. It has arisen in part because, as more of us use streaming and on-demand viewing services, we’re watching far fewer television ads. And because so many of us carry our smartphones at all times, digital marketers have seized the opportunity to gather and sell data on where we are, what we do — and what we might want to buy. Click on the following link to learn morehttp://apps.bostonglobe.com/…/graphi…/2018/07/foot-traffic/… .
Then call GeorgiaLocalSearch to find out how “we can help your business target your ideal prospects” 404-797-3300.