Black Friday and Cyber Monday might be in the rearview mirror, but it’s not yet time for the fireworks of New Year’s Eve. As shipping deadlines approach and the end of the year is in sight, what should e-commerce marketers do to maintain the momentum?
Even after shipping deadlines pass, people are still shopping for last-minute ideas or to purchase for themselves. You can run year-end sales that feature items more suited to personal purchases rather than gift giving for others. You can also test messaging that deadlines may have passed, but shoppers can sign up for special “early-bird” deals next year to escape their reputation as the procrastinating Grinch. You can then use that list to kick off your marketing ahead of next year’s holiday season.
