According to a recent article in the Boston Globe, Geotargeted mobile marketing is one of the fastest growing forms of advertising — and one of the most controversial. It has arisen in part because, as more of us use streaming and on-demand viewing services, we’re watching far fewer television ads. And because so many of us carry our smartphones at all times, digital marketers have seized the opportunity to gather and sell data on where we are, what we do — and what we might want to buy. Click on the following link to learn morehttp://apps.bostonglobe.com/…/graphi…/2018/07/foot-traffic/… .
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How Companies use geolocation data to target you
